How entrepreneurs and business are related?

Talking about the world of entrepreneurship is not particularly original, nor do I think that brings any special revelation to anyone. But as it is a topic that often ask usually, I felt like devoting a few lines to my insights on this topic.

Yes, it is true; always say that I "like" the concept” entrepreneur ", so it's time to point out this statement. Not that I do not like the term " entrepreneur "in itself, which I do not share is all absurd paraphernalia that mounts around and that distorts reality dangerously. I have lived and read too many statements that border on the unconscious, ensuring that entrepreneurship is something romantic (perhaps in part it is), it's hard to go wrong, you never have to give up, it's hard but always exceeds ... Well, this concept is cool to be an entrepreneur I do not share. Entrepreneurship is suffering and risk , and there is nothing more dangerous than not to be aware of when you have to abandon your idea because it may be better to let it continue to lose. Or be aware that when you've ruined more than once, maybe you should not continue risking and do something else. Hence, whenever someone asks me whether I should take it or not, I always say that I can only assist in the risk assessment, but the decision is yours. Undertake not a FASHION, is a great RISK.

All I needed to hear to our ridiculous politicians insist that we need entrepreneurs to emerge from the crisis ... yes sir brave statement. Especially when our education?? public is so well geared precisely to the formation of entrepreneurs . Always struck me how in schools like ours (the senior engineer in Telecommunications) had no more than ONE subject of economy in which we explained what was a balance where impressive background for any future entrepreneur. Sorry to be radical, but I prefer a thousand times some entrepreneurial culture instilled since school started thousands of grants aimed at recovering absurd, not to favor, the initial investment of an entrepreneur.

Another thing I do not understand and that almost bothers me is the distinction between “entrepreneurship "and" entrepreneur ". While being an entrepreneur is usually something very cool , being " entrepreneur "is often something derogatory connotations. Ladies and gentlemen, do not forget, entrepreneurs, and entrepreneurs, there are good and bad, ethical and unscrupulous, bright and disasters. But do not forget that the end of every entrepreneur who wants to live of their work will become an entrepreneur. (If there is an objective difference beyond the concept in itself) and have to worry about profitability ratios, must refine and evolve their business models, structural adjustments depending on economic conditions, and many other measures, unpopular perhaps you approach the "employer" as a concept and move away from the "entrepreneur" as such. For me, there is no better achievement than being a honest and hardworking entrepreneur just be an exemplary employer earns the respect of his team.


But still I would say, my view is that being an entrepreneur is NOT a STATE , much less associated with the creation of a company or project, but a way of being that you define as a person . I know many people who are incredibly entrepreneurs who have not mounted a single project beyond live life intensely, on the other hand is, for me, the biggest personal project you can ever address. They take risks, help others change their lives from top to bottom, fight for what they believe and deserve all my respect and admiration. No need to start a business or project for this. If you it's worth, I identify more with this format "entrepreneur" with all that that I can get with my companies, projects and business achievements.

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How to create your online personal branding

The time to have a complete and well formatted resume has stayed behind to give way to display more things in our professional profile through the Web and social networks. Here is what captures the attention of those who wish to hire us.

A personal brand is the art of empowering us ourselves as professionals, as if we were a mark of a service or a product for sale.

If we want to highlight and choose to do a job, we have to carry out a great promotion for our 

 and communicate that we are the best choice. To do this, the Internet is an ideal tool because it acts as an amplifier, and everything we put in our website will be seen in any other country, where they can see what we do and how we do it and hire us. For this reason, any marketing plan on a career should have a web support.

When staff promote our brand through the web support, I recommend to consider four main elements that potential customers are going to look for when opting for our option or another. To understand better, let these four pillars of empowerment based on an example, as may be that of a personal trainer.

Demonstrates knowledge

 

 People hire people that show have a high level of knowledge about the subject that interests them. In the case of our example, the personal trainer can show the level of knowledge by publishing articles in Web, either on a section within the same or in a blog. This is so important the quality and quantity of content, ie besides being interesting articles on the subject, should be published about 2 or 3 per week to give a good image . A blog where the last article has more than 1 month gives a very bad image.

 Experience demonstrating

 

 We capture in our website we have experience in the industry and we've worked for other people or companies. To do this, the best is to put a list of customers with whom we have worked, adding if possible, evidence of them, expressing how pleased we were with our work. In the case of our example, a list of gyms and sporting events where we worked could be a good start

 

 

The influence

 

Is to show that what we do has an impact for people. In the case of a blog, for example, this influence can show through the comments. In this way, we show that what we write is interesting to others and there is feedback. Another way to demonstrate influence is display the number of followers or the size of your community. For this it is good to have a profile on Facebook or Twitter , complementing the work of personal branding blog and thereby increase the possibilities of interaction with potential customers and that they in turn, are more up to date about your job. Potential clients associate have many followers to be an influential professional.

Professional image

 

A good way is to use photos that show moments of the performance of the activity being offered, people with whom we work, our facilities. In the case of the personal trainer, will photos when you are taking a class, the gym where you work, etc.. If the photos are of great quality, this is in my opinion very appreciable investment, since we can use on our website, or on other occasions as interviews we can do.

 

 

Towards an effective personal brand checklist

Given these four elements, we will have a great opportunity to show users that we are the best choice for the desired job. These pillars applied to our professional website and our social networks will be the best online resume to show, which will be the means where we are looking for our potential customers. Personal Branding will help to increase business brand, profit etc.

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Google Maps: a marketing tool for local businesses

Google has always dominated with its product on Google Map 

Google has replaced the Yellow Pages as the most common place a person finds a local vendor 

in. Google provides search related s most relevant keyword you type and displays the information in the form of data, images or maps. Since most of everyday activities and companies are carried out on the Internet, the Web has become the most important platform to get yourself identified among the millions of others who serve the same industry as you do. Do not just limit your search to the websites of the particular company, but with the emergence of Internet mapping technology that gives you the exact location you are looking for. A number of new geospatial visualization tools have been developed, which includes names such as Google, Yahoo, Microsoft and Amazon. Among them  

Google has always dominated with its product on Google Map . Utilizes AJAX to provide very detailed information and sensitive visual interface aerial images also gives you the freedom to add specific data map. 

Google Maps is a free service that helps to find particular Place

Google Maps is a free service that helps you find a particular place in writing your address in the search bar. The search result can be in the form of a map, a satellite photo or a combination of the two. The search bar provides search options that are classified as towns, the businesses, the maps created by the user and real estate. For businesses, you can choose to give a general search for a specific type of product or service you are looking for a search or type specified along with the company name and so on. The search results are displayed immediately in the top left of the page. These are advertisements that already appear in the Google AdWords. AdWords from Google is not just a pay-per-click advertising tool that allows local businesses to target ads to specific geographic regions or geographic based searches.

Google map list are organic

 

Google map list are organic which means you cannot afford to be there. Many users prefer to be between natural or organic listings of Google rather than paid. Within the regional searches based on the list of local maps to gather the most clicks. Therefore local optimization map list becomes an important factor in local online marketing. Many companies claim to meet Google's quality guidelines for the list of maps. But unless you hire a company with the best knowledge and experience in map listing optimization to end with a penalty severe classification. On the other hand, to serve on the local map listings you need to register your business to Google's Local Business Center. 

After registering your product Google sends you an activation code and procedures in. Once you are done with what you can expect your business will appear on the map of Google within six weeks. 

       

       This should be followed by the firm to the Google AdWords account and create an advertising campaign aimed at local users. Only after you are done with all those who are able to establish a Local Business Ad. This helps your business to be shown both in the column to the left, as well as in the map at a time. Therefore, it is a great platform to promote your business through the Google Maps service and obtain a broad customer base as a result.

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Outsourcing Directory Submission process for A Business Website

Presenting your business website to web directories can help you get a lot of backlinks. New site needs backlinks to rank search engines. Usually Sending to all directories will be enough to help your site reach page rank 3.

Criteria of a Business Directory site 

 

 Many people are reluctant to submit their site to business directories for the work monotonous. Most of the business directory list is available online that contain broken links to directories that are deleted or does not exist. It can be a problem to go through the business directory list to find valid directories to submit your site. In addition, some business directories will ask you to create an account and confirm your email address before submitting your link.

How to avoid Problems 

 

To avoid these problems, you can outsource the directory submission job of an SEO company. SEO experts help you submit your site to quality directories that are beneficial for search engine positioning. By outsourcing to a SEO company, you can concentrate on the most important part of their work. The cost of directory submission is reasonable and affordable.

Hiring Criteria for business directory submission 

 

By hiring an SEO company, there are several things you should consider. You should only hire SEO Company performing manual submission. Automated Shipping not worth the money because it will have your site blacklisted by the search engine. In addition, more automated submission will be rejected and removed from the database. You should read reviews to see if the SEO company has a good feedback. If the general answer is yes, you can proceed to place an order with the company SEO. You can also ask the SEO Company to provide the list of the directory that contains the directories where your site will be presented. After reviewing the directory, you can decide whether or not to use your directory submission.

Submission of Report or Proof of Report 

 

The detailed submission report must be provided by the SEO company as proof of submission. Besides the SEO company can also hire individual freelancer to do the job in directories. Some of the places where you can hire a freelancer.

Most of the SEO Company guarantees high approval directories. After submitting to directories, you will have to wait until March 1 month for the site is approved. It takes about four months for Google to update the page rank of a new site. If you have submitted your site to directories, your home page should have at least 3 PR. When your site has page rank, will rank higher in the search engine.

      The benefit of outsourcing to a SEO company is when you are launching several sites within a short time. By hiring a SEO company, you will be able to manually send each of your website to hundreds of directories.

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Business directory can be effective marketing tool to reach to prospects

To be included in a directory of reputable, highly relevant to classification, is one of the best marketing options for your business. Solutions Paid ads (pay per click, Flag etc.) and marketing organic search engine is very important for a business to be successful over the Internet. S which is also important for a company listed in business directories renowned.

Although consumers look for products or services on search engines. B2B buyers also use the directory business as a database to gather specific, detailed information of a business, product compare, analyze and assess product specifications and features.

Scope of a directory of businesses

A general business list directory companies more than one industry. Each directory has its own purpose and scope. 

Below is an overview of the sites you can Business Directory list:

• The sites of manufacturer, distributor, marketer, the seller.

• The sites of trade associations, educational institutions and training programs, business and economic news, events, etc.

•  Sites of service providers that provide business services such as accounting, finance, human resources, management, marketing, etc.

Below are some of the features of a business directory provides that a company can benefit from:

• List regular:

Adding business is the comprehensive category structure is the main offering a directory service. Being listed a company can increase its online traffic. The main business directories can send traffic very important for a business.

• Featured Listing:

List is a directory called also sponsored the list. If the business is added as figure shown at the top of the category that is listed. The function provides an opportunity prospect that was observed for the first time when you visit the category. A sponsored listing send more traffic than a basic listing.

• Advertising:

Directory service companies also offer advertising campaign as pay per click , banner ads, press the letter, etc. Some directories also offer online advertising in your newsletter or magazine printing. A business can spread the word even more taking into service announcements business directory.

• Market Square:

Many business directories also offer the market to buy or sell products or services. By participating in the market that offers a business directory of a business can increase its sales.

• Other Features:

Directories of companies also provide industry news, market research, how to guides and other innovative services.

The indirect benefits of a business directory can offer:

Most business directories offer the search engines list. When a business website a directory is added, it becomes a link. The binding of a business directory is a very relevant. It is one way of writing a site link can have. This type of link directory publishing business authority helps to improve the ranking of search engines will result in more traffic from search engines.

           

          

         A company should consider an important marketing tool business directory to promote an online business along with your online marketing and promotion campaign.