How entrepreneurs and business are related?

Talking about the world of entrepreneurship is not particularly original, nor do I think that brings any special revelation to anyone. But as it is a topic that often ask usually, I felt like devoting a few lines to my insights on this topic.

Yes, it is true; always say that I "like" the concept” entrepreneur ", so it's time to point out this statement. Not that I do not like the term " entrepreneur "in itself, which I do not share is all absurd paraphernalia that mounts around and that distorts reality dangerously. I have lived and read too many statements that border on the unconscious, ensuring that entrepreneurship is something romantic (perhaps in part it is), it's hard to go wrong, you never have to give up, it's hard but always exceeds ... Well, this concept is cool to be an entrepreneur I do not share. Entrepreneurship is suffering and risk , and there is nothing more dangerous than not to be aware of when you have to abandon your idea because it may be better to let it continue to lose. Or be aware that when you've ruined more than once, maybe you should not continue risking and do something else. Hence, whenever someone asks me whether I should take it or not, I always say that I can only assist in the risk assessment, but the decision is yours. Undertake not a FASHION, is a great RISK.

All I needed to hear to our ridiculous politicians insist that we need entrepreneurs to emerge from the crisis ... yes sir brave statement. Especially when our education?? public is so well geared precisely to the formation of entrepreneurs . Always struck me how in schools like ours (the senior engineer in Telecommunications) had no more than ONE subject of economy in which we explained what was a balance where impressive background for any future entrepreneur. Sorry to be radical, but I prefer a thousand times some entrepreneurial culture instilled since school started thousands of grants aimed at recovering absurd, not to favor, the initial investment of an entrepreneur.

Another thing I do not understand and that almost bothers me is the distinction between “entrepreneurship "and" entrepreneur ". While being an entrepreneur is usually something very cool , being " entrepreneur "is often something derogatory connotations. Ladies and gentlemen, do not forget, entrepreneurs, and entrepreneurs, there are good and bad, ethical and unscrupulous, bright and disasters. But do not forget that the end of every entrepreneur who wants to live of their work will become an entrepreneur. (If there is an objective difference beyond the concept in itself) and have to worry about profitability ratios, must refine and evolve their business models, structural adjustments depending on economic conditions, and many other measures, unpopular perhaps you approach the "employer" as a concept and move away from the "entrepreneur" as such. For me, there is no better achievement than being a honest and hardworking entrepreneur just be an exemplary employer earns the respect of his team.


But still I would say, my view is that being an entrepreneur is NOT a STATE , much less associated with the creation of a company or project, but a way of being that you define as a person . I know many people who are incredibly entrepreneurs who have not mounted a single project beyond live life intensely, on the other hand is, for me, the biggest personal project you can ever address. They take risks, help others change their lives from top to bottom, fight for what they believe and deserve all my respect and admiration. No need to start a business or project for this. If you it's worth, I identify more with this format "entrepreneur" with all that that I can get with my companies, projects and business achievements.

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How to create your online personal branding

The time to have a complete and well formatted resume has stayed behind to give way to display more things in our professional profile through the Web and social networks. Here is what captures the attention of those who wish to hire us.

A personal brand is the art of empowering us ourselves as professionals, as if we were a mark of a service or a product for sale.

If we want to highlight and choose to do a job, we have to carry out a great promotion for our 

 and communicate that we are the best choice. To do this, the Internet is an ideal tool because it acts as an amplifier, and everything we put in our website will be seen in any other country, where they can see what we do and how we do it and hire us. For this reason, any marketing plan on a career should have a web support.

When staff promote our brand through the web support, I recommend to consider four main elements that potential customers are going to look for when opting for our option or another. To understand better, let these four pillars of empowerment based on an example, as may be that of a personal trainer.

Demonstrates knowledge

 

 People hire people that show have a high level of knowledge about the subject that interests them. In the case of our example, the personal trainer can show the level of knowledge by publishing articles in Web, either on a section within the same or in a blog. This is so important the quality and quantity of content, ie besides being interesting articles on the subject, should be published about 2 or 3 per week to give a good image . A blog where the last article has more than 1 month gives a very bad image.

 Experience demonstrating

 

 We capture in our website we have experience in the industry and we've worked for other people or companies. To do this, the best is to put a list of customers with whom we have worked, adding if possible, evidence of them, expressing how pleased we were with our work. In the case of our example, a list of gyms and sporting events where we worked could be a good start

 

 

The influence

 

Is to show that what we do has an impact for people. In the case of a blog, for example, this influence can show through the comments. In this way, we show that what we write is interesting to others and there is feedback. Another way to demonstrate influence is display the number of followers or the size of your community. For this it is good to have a profile on Facebook or Twitter , complementing the work of personal branding blog and thereby increase the possibilities of interaction with potential customers and that they in turn, are more up to date about your job. Potential clients associate have many followers to be an influential professional.

Professional image

 

A good way is to use photos that show moments of the performance of the activity being offered, people with whom we work, our facilities. In the case of the personal trainer, will photos when you are taking a class, the gym where you work, etc.. If the photos are of great quality, this is in my opinion very appreciable investment, since we can use on our website, or on other occasions as interviews we can do.

 

 

Towards an effective personal brand checklist

Given these four elements, we will have a great opportunity to show users that we are the best choice for the desired job. These pillars applied to our professional website and our social networks will be the best online resume to show, which will be the means where we are looking for our potential customers. Personal Branding will help to increase business brand, profit etc.

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